Targeting options for Facebook advertisers*
1. Location
2. Age
3. Generation
4. Gender
5. Language
6. Education level
7. Field of study
8. School
9.Ā Ethnic affinity
10.Ā Income and net worth
11.Ā Home ownership and type
12. Home value
13. Property size
14. Square footage of home
15. Year home was built
16. Household composition
17. Users who haveĀ an anniversary within 30 days
18. Users who areĀ awayĀ from family orĀ hometown
19. Users who areĀ friends with someone who has an anniversary, is newly married or engaged, recently moved, or has an upcoming birthday
20. Users inĀ long-distance relationships
21. Users in new relationships
22. Users whoĀ have new jobs
23. Users who are newly engaged
24. Users who areĀ newly married
25. Users who have recently moved
26. Users who have birthdays soon
27.Ā Parents
28. Expectant parents
29. Mothers, divided by ātypeā (soccer, trendy, etc.)
30. Users who are likely to engage in politics
31.Ā Conservatives and liberals
32. Relationship status
33. Employer
34. Industry
35. Job title
36. Office type
37. Interests
38. Users who own motorcycles
39. Users who plan to buy a car (and what kind/brand of car, and how soon)
40. Users who bought auto parts or accessories recently
41. Users who areĀ likely to need auto parts or services
42. Style and brand of car you drive
43.Ā Year car was bought
44.Ā Age of car
45. How much moneyĀ user isĀ likely to spend on next car
46. Where user isĀ likely to buy next car
47. How many employees your company has
48. Users whoĀ own small businesses
49. Users who work inĀ management or are executives
50. Users who haveĀ donated to charityĀ (divided by type)
51.Ā Operating system
52. Users who play canvas games
53. Users who own a gaming console
54. Users who haveĀ created a Facebook event
55. Users who haveĀ used Facebook Payments
56. Users who have spent more than average on Facebook Payments
57.Ā Users whoĀ administer a Facebook page
58. Users who haveĀ recently uploaded photos to Facebook
59. Internet browser
60. Email service
61. Early/late adopters of technology
62. Expats (divided by what country they areĀ from originally)
63. Users who belong to a credit union, national bank or regional bank
64. Users who investor (divided by investment type)
65.Ā Number of credit lines
66. Users who areĀ active credit card users
67. Credit card type
68. Users who have a debit card
69. Users who carry a balance on theirĀ credit card
70. Users who listen to the radio
71.Ā Preference in TV shows
72. Users who use a mobile device (divided by what brand they use)
73. Internet connectionĀ type
74. Users who recently acquired a smartphone or tablet
75. Users who access the Internet through a smartphone or tablet
76. Users who use coupons
77. Types of clothing userāsĀ household buys
78. Time of year userās household shops most
79. Users who are āheavyā buyers of beer, wine or spirits
80. Users who buy groceries (and what kinds)
81. Users who buy beauty products
82. Users who buy allergy medications, cough/cold medications, pain relief products, and over-the-counter meds
83. Users who spend money on household products
84. Users who spend money on products for kids or pets, and what kinds of pets
85. Users whoseĀ household makes more purchases than is average
86. Users who tend to shop online (or off)
87. Types of restaurants user eats at
88. Kinds of stores userĀ shops at
89. Users who are āreceptiveā to offers from companies offering online auto insurance, higher education or mortgages, and prepaid debit cards/satellite TV
90. Length of time user hasĀ lived in house
91. Users who are likely to move soon
92. Users who areĀ interested in the Olympics, fall football, cricket or Ramadan
93. Users who travel frequently, for work or pleasure
94. Users who commute to work
95. Types of vacations user tends to go on
96. Users who recently returned from a trip
97. Users who recently used a travel app
98. Users who participate in a timeshare
