A U.S. senator is calling for a federal investigation into an outdoor advertising company’s latest effort to target billboard ads to specific consumers.
New York Sen. Charles Schumer has dubbed Clear Channel Outdoor Americas’ so-called RADAR program “spying billboards,” warning the service may violate privacy rights by tracking people’s cell phone data via the ad space.
“A person’s cellphone should not become a James Bond-like personal tracking device for a corporation to gather information about consumers without their consent,” Schumer, a Democrat, said in a statement ahead of a planned news conference Sunday in Times Square, where the company operates billboards.
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